Content marketing is a vital part of your business’s marketing. As a company owner or a marketer you need to know how effective your marketing efforts are, if any changes are necessary or should stick to the present plan. So let’s have a detailed look at key metrics to measure the success of your content marketing strategy.
The website of your company is the most important source of information and the place that converts visitors into customers. So keep an eye on the following metrics: total number of visitors, the traffic sources, session duration, users engagement, if there are any changes in organic traffic. This information is really helpful to measure and change your marketing efforts. So you can focus on the channels giving you the most high-value visitors to your company’s website.
- Pageviews provide you with a general indication of how well a webpage or a particular text, article or post is performing. But it must be viewed in connection with other metrics to get a complete picture of a website’s performance.
- Sessions show a single visit to your company’s website. In this case it doesn’t matter how much a user spends on a webpage, this type of metrics shows how many times users have visited your website. Every time they open a webpage it’s counted as a new session.
- Click-through-rate (CTR) gives you a clear understanding of how many people visit your website and take action after they view or consume the content post.
- Users. This kind of metrics demonstrates the overall number of visitors. So you may easily know how many have already visited the website.
- Average Time on a page indicates the average amount of time users spend on a webpage. This can help you understand how engaging the content is. It also shows what type of content resonates with your audience most.
- Backlinks and Content Shares help you learn how interesting and worth sharing your content is. Since people tend to share only the articles, posts and other information they find useful at some point.
- Conversion Rate or Goal Completion Rate is one more essential metric you need to check. This demonstrates how effectively your content moves website visitors from the consideration stage to purchasing goods or services.
- Goal Completions. This helps you to track the number of specific actions users take while visiting your company’s website.
- Goal Value is a useful metric that shows monetary value. Keep in mind, it’s an optional metric since not all goals have a monetary value.
- Rankings of Keywords. Since not all the keywords are equally useful and effective, you don’t need to put all of them into your website’s content. So thus metrics will help you use only ones that can bring you new visitors and impact your business goals.
- Rates of Email Opt-in. Not all the readers buy right away when they see goods and services they need, they may take their time to think over some options. Here emails become handy. What way? Well, your website visitors share their emails and other contact information. So when they leave the website without purchasing anything, you’ll send them some good offers or just remind them of how useful your company can be and they can buy the goods they want later.
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