Online reviews have become one of the most important factors influencing a customer’s purchasing decision. Recent studies show most of the travelers read reviews online before booking a hotel.
Consequently, hoteliers need to pay close attention to guest feedback and actively manage their online reputation. Getting more positive reviews is key to attracting new customers and growing bookings.
For this, hotels must employ strategic review tactics to buy Google reviews through good services. Here in this post we discuss tips and best practices for hotels to effectively boost online ratings and reviews through proactive engagement. Let’s read on.
Tips to Get More Reviews for Your Hotel
The right approach to serve your audience can help hotel properties buy google reviews and boost visibility in a genuine manner. Below are some of it to assist you in the long run. Take a look.
1. Strategically Place Review Request Cards
One of the most direct ways hotels can encourage reviews is by strategically placing review request cards or signage throughout their premises. This allows guests to easily provide feedback from the moment they step into the property until check-out.
Cards can be placed in high-traffic areas like the lobby, breakfast buffet, elevators, fitness center, swimming pool, and even in rooms near the television or bathroom mirror.
Properties can also use digital screens in their lobby, corridors, and elevators to display review messages and other hotel promotions and updates.
2. Leverage Staff Touches to Encourage Reviews
Beyond physical signage, hotels should leverage interactions with staff to encourage reviews. Front desk associates are in a unique position to make review requests at check-in and check-out when guests are most receptive.
A friendly verbal prompt supplemented by a printed card with paperwork establishes reviews top-of-mind. Similarly, interactions with various other departments present opportunities for positive reviews.
Hotel restaurant staff can also request feedback from diners when taking food and beverage orders or swinging by tables. Personalized invitations combined with signage maximize coverage of all touchpoints, keeping reviews prominent on guests’ radars.
3. Incentivize Reviews with Rewards
Beyond visibility, hotels must offer appealing incentives to convert requests into actual reviews. One proven tactic is providing stamps or QR-coded reward cards that guests can collect throughout their stay.
For every hotel food outlet, department, or staff interaction, a digital reward can be bestowed with an encouragement to submit reviews online. This can be redeemed for attractive future privileges or current perks.
For instance, frequent guests who submit five reviews over a year could receive an extra night’s complimentary stay on their next visit. One-time reviewers may be given an in-room fruit basket, a bottle of wine, or a welcome amenity.
Reward promotion stimulates review requests each time guests interact with hotel associates or public spaces.
4. Send Post-Stay Review Invitations
A brilliant follow-up is emailing personalized review notes within 24 to 48 hours of checking out the hotel. This captures customers when their recollections and feelings about the experience are still fresh.
Email subject lines such as “We hope you enjoyed your stay! Please leave a review.” accompanied by a short, friendly message requesting feedback, are highly impactful.
Templated emails can be populated with check-in and check-out dates, room numbers, and other details from the guest’s reservation profile for a customized feel.
A few lines recalling memorable interactions supplemented by a rating link for the property on Google or other review platforms is all that’s needed. Timely post-stay follow-ups ensure a good review, as per their experience.
5. Implement Customer Feedback Surveys
Beyond reviews, leveraging well-structured customer satisfaction surveys is another avenue to solicit quality feedback. Surveys during stays capture spontaneous sentiment and quick remedial fixes.
For instance, mid-stay surveys when housekeeping drops by for turndown or at the breakfast table prompt responses while issues are prevalent. Similarly, end-of-stay questionnaires collected through tablets at check-out, via links in emails post departure, or through mailed hard copies keep the engagement going.
To maximize participation, surveys must be brief, one-page formats completed within 2-3 minutes and attractive lucky draws or other participation incentives must be offered.
Gathered survey data is best presented visually through easy-to-digest dashboards for focused reviews and action planning by property staff.
Final Thoughts
Hopefully, you have an idea of how hotels can get positive reviews and significantly enhance their online dominance. The above-specified pointers are the best techniques for connecting with their audience and enhancing the chances of referrals as well.
Consider using Buyreviewz to get more reviews and build solid credibility for more business. Good luck!
