With the abundance of so many apps and other social media platforms, people often misunderstand the importance of YouTube. Despite the rise of many OTT and subscription-based services, YouTube hasn’t lost its charm and demand. Instead, there is a visible increase in the number of YouTube users. More than 2.5 billion are monthly active YouTube users.
Among these users, there are people who use it for recreation purposes but a big sum are the ones that use it as a marketing tool to gain a big name in the market. These are businesses that not only use YouTube for global recognition but also video translation services to make sure these YouTube videos are efficiently translated.
Hence, if you aim to take your business to global heights, these two tools should be in your arsenal.
Using YouTube For Brand Recognition
YouTube has been the most popular site for sharing both short and long videos since its launch in 2005. This platform has featured numerous trends developed by the public and content producers over the years. In the very start, YouTube started with short personal videos. For instance, the first ever video uploaded on YouTube was by its founder Jawed Karim named “Me at the Zoo” where he was featured in a San Diego Zoo. Until 2007, there were mostly these home videos and experimental stuff present on the platform such as the video “Evolution of Dance”.
It was after 2008 that the “viral videos” started when brands saw this and used the platforms to build a name on a global scale. It was Nike that first started using YouTube as a marketing tool with the video “Ronaldinho Crossbar”. This was also the first video to reach one million views. Later Pepsi and Coca-Cola entered the race and now every brand is striving hard to make their YouTube channel a global hit.
There is a whole marketing strategy called YouTube marketing where brands create YouTube channels and upload videos that help the audience understand what their brand is about. These brands also post reviews to help the audience know how authentic of a brand they are.
Talking About Video Translation
Video translation simply refers to the translation of visual content, videos, reels, etc., in the native language of the targeted audience. It is a broad term that includes subtitling, subbing, translating transcriptions, and many other services as well. Video translation is a completely different type of translation. Here not only text on the screen is translated but also making it compatible with the visual so that it matches them is an important task. This is where you need video translators from a translation services company.
Today videos have become a strong and dominant force in driving user attention on a massive scale. From education to entertainment, we all depend on visual content to learn new things. The video industry is currently generating huge revenues and translation plays an important role in that. It allows global audiences to see and understand a video despite originally being in a different language.
The on-screen text needs to be perfectly translated and synchronized with the lip movements of the speakers in the video. Other than that, cultural allusions are also removed to make sure that visual content resonates with the target audiences.
How YouTube and Video Translation Help in Global Expansion
This combination of YouTube and video translation is not a new concept. There are brands that have used this approach and accelerated their growth and visibility in the market such as Coca-Cola and Netflix. It helps brands cater to a large amount of audiences who may not understand the original language. The more views you get on your videos, the more the reach increases. As a great number of people view your videos and understand them, they convert from just some audience to your customers.
In today’s globalized world having a visual presence of your brand and its accessibility to wider audiences is not a luxury but a necessity. You can create compelling videos such as collaborating with local influencers to give the audience a familiar face that talks about your brand and raises awareness. With the translation of such videos, local audiences find it easy to look at your brand as a friendly one rather than an alien one that they can’t access and understand. By using these two tools, your business can expand globally in no time and have a great reach.
Final Words!
To sum up, using the power of YouTube can lift your business in the market. And later translation of those videos will make a large audience understand what your brand is about. The amalgam of these two tools creates a strong product that makes the global expansion of your business a piece of cake. So invest in video translation today and get your YouTube videos translated.
